LovesacFall 2026Campaign
Client: LOVESAC | Creative Development | Artwork Production | Campaign Concept & Execution
Concepted and spearheaded narrative storytelling for the Fall 2026 campaign, pitching relatable, real-life seasonal moments—from seasonal cover updates ("pumpkin spice everything") and game-day "blanket coverage" to cozy, everyday connection.
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Creative Storytelling & Concepting: Developed core campaign narratives rooted in authentic lifestyle scenarios that resonated immediately across cross-functional teams.
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Production & Shoot Planning: Built and managed photography shot lists, led shoot planning, and directed post-production retouching and asset delivery with external vendors.
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Environmental & Showroom Design: Designed seasonal showroom creative—including Sac Area Posters and Snugg signage—and served as primary approver for all Fall print production.
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Omnichannel Alignment: Partnered cross-functionally with Marketing, Merchandising, and Retail teams to ensure seamless asset execution across physical showroom, retail, and eCommerce touchpoints.
