LOVESAC
[SIT]UATIONSHIP

CAMPAIGN CONCEPT & MILESTONES

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Concepted and spearheaded [SIT]UATIONSHIP— a Valentine’s Day campaign built on a playful brand hook encouraging customers to "break up with their couch."

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Designed the custom campaign logo lockup and outlined the creative direction for social media execution. Partnering with the Brand Activation team to align creative with creator Amanda Batula, the launch secured nearly 1M views in the first 24 hours and generated over 200K impressions in its opening days, far exceeding internal benchmarks through cohesive visual storytelling and strategic giveaway prompts.