GUESS Watches x J.LO
Client: GUESS Inc. | Creative, Photography, Social Media
Capitalizing on GUESS’s high-performing global campaign with Jennifer Lopez, we maximized our licensee rights across every touchpoint. The partnership's initial success extended J.Lo’s contract and paved the way for subsequent celebrity-led campaigns, all of which we fully leveraged across our channels.
I spearheaded the GUESS Watches x J.Lo collaboration for our cruise line sector, driving a major spike in maritime sales. To sustain this momentum, I developed a comprehensive sales toolkit that empowered associates to pitch the partnership with confidence and speak to the story behind the collaboration.
Beyond the cruise channel, I oversaw the global creative rollout across social media and digital platforms. By engineering a high-performing content strategy and managing influencer partnerships, I generated authentic UGC that scaled the brand’s reach and established our Instagram as the premier licensed authority for the collection.