LOVESAC x Brittany Snow

To support the launch of Snugg, Lovesac executed a limited 21-store window takeover featuring Brittany Snow in showrooms with a secondary storefront window. The initiative was designed as a test-and-learn program to evaluate the effectiveness of large-format storefront messaging in driving awareness, traffic, and conversion for a new product launch while minimizing risk to existing Sactionals merchandising. To maximize impact, the campaign was amplified across social media, timing the push with Brittany Snow’s surge in popularity following her hit Netflix series The Hunting Wives and leveraging campaign imagery for holiday marketing.